Initiative was Started by Marcus Lemonis of CNBC's The Profit to Stabilize Restaurants While Helping Those With Food Insecurity
Last week, we had the great pleasure of getting mentorship from Marcus Lemonis of CNBC's The Profit. Not only did he give us some great business advice, but he also purchased 2,000 meals from Steve's - which we will give out all winter long to those in need through partnerships with Tent Mission, Zion Lutheran Food Pantry, St. Patrick's Center, Carondelet Betterment Federation and other incredible community partners.
(Lemonis's offer came with a caveat - as a business expert, he asked the team at Steve's Hot Dogs to agree not to expand to a second location for up to a year due to market uncertainty. Watch the video below for the full scoop!)
This opportunity was made possible thanks to everyone who nominated us for Marcus's #PlatingChange initiative through social media. Steve's Hot Dogs received a "staggering" amount of nominations - 4x more than any other restaurant in the nation.
We are so incredibly proud to be a part of the #PlatingChange initiative and to be partnered with Marcus Lemonis (a business hero of ours) in this work. Marcus is hoping to stabilize restaurants who are struggling through the winter while also addressing food insecurity, by purchasing meals from restaurants who will work to get them in the hands of people who need them most. This is a natural continuation of our #FeedThePeople program, which has given out more than 2,500 meals to first responders and those in need in 2020.
You can watch our segment with Marcus on Instagram Live below. Skip ahead to 45:00!